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Wella Color Month: Enjoy our once a year event to save on your favorites shades
Wella Color Month: Enjoy our once a year event to save on your favorites shades

This is the month to celebrate all things color.

Discover the latest trending shades with our exclusive promotions - it's time to experiment!

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Buy 20 color tubes (full portfolio) + 3 Color Fresh Mask Get 5 Welloxon 1L size FREE!

TREND ALERT: APRICOT CRUSH

Play with different intensities of juicy apricot tones to create a dimensional and expressive face frame. A new take on a classic.
Wella Color Month: Apricot Crush look
Wella Color Month: Apricot Crush look
APRICOT CRUSH - STEP ONE: LIGHTENING FRAME
APRICOT CRUSH - STEP ONE: LIGHTENING FRAME
STEP ONE: LIGHTENING FRAME BlondorPlex + 6% Section a wide face frame. Work in diagonal slices, as you move up alternate with weaves. For a bolder effect go closer to the root area also through the fringe area. Tip: Once lightener is applied blend the color upward with your fingers for a soft transition.
APRICOT CRUSH - Step Two: Depth and Shadow
APRICOT CRUSH - Step Two: Depth and Shadow
STEP TWO: NEUTRAL ROOT SHADOW Toning Roots Shinefinity 40g 08/0 + 20g 07/75 + 60g bowl & brush activator Apply the formula fluidly through the root area, this will aid the transition into the apricot tones.
APRICOT CRUSH - Step Three: Apricot Tones
APRICOT CRUSH - Step Three: Apricot Tones
STEP THREE: APRICOT TONES Toning Ends Front: Shinefinity 5g 08/34 + 20g 09/73 + 20g 00/00 + 45g bowl & brush activator Back: Koleston Perfect 20g 9/04+ 10g 8/34 + 30g 6% A) Apply the Koleston Perfect shades through the back and just above the ears. B) Apply the Shinefinity tones throughout the rest.

TREND ALERT: STRAWBERRY GLAZE

The perfect introduction to warmth is matching strawberry tones with a cooler neutral base.
Wella Color Month: Strawberry Glaze look
Wella Color Month: Strawberry Glaze look
STRAWBERRY GLAZE - STEP ONE: LIGHTENING FRAME
STRAWBERRY GLAZE - STEP ONE: LIGHTENING FRAME
STEP ONE: LIGHTENING FRAME BlondorPlex + 6% Section a wide face frame. Work in diagonal slices away from the root area.
Tip: Dropping the face from below the eye area can help a color shy client to try new tone as they have the familiar color nearest to their eyes.
STRAWBERRY GLAZE - STEP TWO: NEUTRAL BASE COLOR
STRAWBERRY GLAZE - STEP TWO: NEUTRAL BASE COLOR
STEP TWO: NEUTRAL BASE COLOR Overall Base Koleston Perfect 6/91 + 7/18 + 1.9% Apply the neutral shade through the back and in between the strawberry tones. This will harmonize the base.
STRAWBERRY GLAZE - STEP THREE: STRAWBERRY GLAZE
STRAWBERRY GLAZE - STEP THREE: STRAWBERRY GLAZE
STEP THREE: STRAWBERRY GLAZE Shinefinity 30g 09/65 + 10g 07/34 + 20g 07/59 + 60g bowl & brush developer Apply the strawberry glaze over the lightened areas. The top of the lightened area can be blended with the neutral base shade if needed.
Check out our Red Carpet heroes!
Check out our Red Carpet heroes!
Koleston Perfect by Wella Professionals
Koleston Perfect by Wella Professionals

Koleston Perfect

Permanent hair color you can trust.
Color Fresh Mask by Wella Professionals
Color Fresh Mask by Wella Professionals

Color Fresh Mask

Temporary hair color to transform looks in 10 minutes.
Welloxon: The perfect hair developer for your clients color.
Welloxon: The perfect hair developer for your clients color.

Welloxon

The perfect hair developer for your clients color.

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